You pay when you sell. Not before.
No listing fee. No seller subscription required. No buyer fee, ever. Sellers pay one success fee on completed deals, taken out of escrow at payout — so nothing comes out of your pocket.
Every deal closes in escrow.
Buyers
Free. No fee, no subscription, ever.
Browse, message sellers, make offers, close a deal — we charge buyers nothing. You do carry your half of the escrow provider's fee, which is not our money. See below.
Sellers
One success fee on completed deals. Nothing else.
Deducted from escrow at payout, so you never pay out of pocket. Listing is free. Verification is free. If the business doesn't sell, you pay nothing.
Seller ProOptional
For builders who sell more than once.
Success fee drops 5% → 3%, plus portfolio tools and visibility. Cancel anytime.
The escrow fee is not our money
Every deal closes through a licensed escrow provider. That provider charges its own fee — roughly 2.4% for a typical deal. It goes to them, not to us, and we show it as its own line item on every deal.
By default it splits 50% buyer / 50% seller, and it's configurable per deal if you negotiate it differently.
To be exact about "free for buyers"
It means no platform fee. We take nothing from buyers. But a buyer still carries their 50% of the escrow provider's cost — on a $25,000 deal that's $300.00, wired along with the purchase price.
We route buyers to wire or ACH so there's no card-processing surcharge on top, and we use the provider's standard tier, never the concierge one.
A $25,000 deal, line by line
Same business, same price. The only difference is whether the seller was on Pro when the price was agreed.
| Line item | Free seller | Pro seller |
|---|---|---|
Sale price What the buyer and seller agreed. | $25,000.00 | $25,000.00 |
Success fee Our only revenue. 5% free / 3% Pro. | − $1,250.00 | − $750.00 |
Escrow fee — seller's share Paid to the escrow provider, not to us. | − $300.00 | − $300.00 |
Escrow fee — buyer's share Paid to the escrow provider, not to us. | $300.00 | $300.00 |
Buyer wires into escrow Sale price plus the buyer's share of the escrow fee. | $25,300.00 | $25,300.00 |
Seller nets Paid out on release, after both fees. | $23,450.00 | $23,950.00 |
Your rate locks the moment you agree a price
When an offer is accepted, we freeze the fee schedule version and the resolved rate onto the deal, based on your subscription status at that moment. Two consequences, both deliberate:
- You can't subscribe to Pro after agreeing a price to shave the fee on a deal that's already done. Subscribe before you agree, or pay the standard rate.
- You can't be penalized for cancelling mid-deal. If you were on Pro when the price was agreed, the 3% rate holds through payout even if you cancel the next day.
- If we ever change our pricing, in-flight deals keep the schedule they were signed under. New pricing only applies to deals agreed after it takes effect.
Seller Pro — $29/mo
Built for serial builders: people with a portfolio who sell more than once. If you're selling a single business, the free tier gives you the whole core flow — list, verify, negotiate, escrow, get paid. Pro adds a lower fee, tools, and visibility.
The fee discount usually pays for the subscription on the first deal. Run the numbers on the table above.
- Success fee 5% → 3%
Locked at deal-agreement time, deducted from escrow at payout like the standard rate.
- Unlimited live listings
Free sellers can have 2 live at once. Pro removes the cap.
- Featured placement
Boosted position in browse, and inclusion in buyer alert emails.
- Listing analytics
Views, saves, and buyer interest on every listing you run.
- Priority verification review
Your Stripe, bank and traffic connections go to the front of the admin queue.
- Pro Seller badge
Shown on your listings and your profile.
- Portfolio dashboard
One view across every listing and deal you have running.
How we think about the rest of the category
Microns, Acquire.com and Flippa all serve this market, and they each set their own terms — go read them directly, because they change and we're not going to characterize someone else's pricing for them. What we'll commit to is our own:
- One number to check. A 5% seller success fee (3% on Pro). No listing fee, no buyer fee, no mandatory subscription, no success-fee tiers to decode. The escrow provider's 2.4% is itemized separately because it isn't ours.
- Verification built in, not bolted on. Revenue pulled read-only from Stripe, Paddle or Lemon Squeezy. Traffic pulled from GA4, Plausible or Cloudflare with a domain match against the listing. Screenshots are allowed but labelled self-reported and never badged as verified.
- Escrow on every deal, no exceptions. Every transaction runs through the protected flow, held by a licensed provider until you confirm the assets transferred.
Listing costs nothing. Find out what it's worth.
You pay the success fee only if it sells, and it comes out of escrow — never out of pocket.